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About Adventure Travel Company

Built by a Rider.
Designed for Riders.

Craig Aasen · Founder

This started the same way a lot of kite stories start — with a kite.

I’m Craig Aasen, the founder of Adventure Travel Company.

My wife gave me my first kite as a birthday gift years ago. I had no idea at the time that it would change how I travel, how I spend time on the water, and eventually what I would build professionally.

Adventure Travel Company grew out of that journey. Not because I set out to build a travel company — but because I kept taking kite trips that wasted great wind on bad logistics.

Craig Aasen at Cape Hatteras
The Origin

Why I Built This

After enough trips you start to notice the pattern.

The wind might be great. Everything around it often isn’t.

Long drives to launches. Gear crammed into rental cars. Trying to figure out where to rig or who to ask about conditions.

Sometimes it’s the house itself — too many people sharing too little space, six people waiting on one bathroom, or unclear expectations about meals and group logistics.

Other times it’s the spot. You arrive somewhere new and spend half the day wondering if you’re even allowed to ride there. Are there local rules? Do you need a pass or a key to access the launch? Is there a gate you didn’t know about?

The harder I tried to create a great week of riding, the more time I spent solving logistics instead of actually riding.

My professional background is in systems and data engineering. Most of my career has been spent building systems that need to function reliably even when conditions change. At some point I realized adventure trips could be designed the same way.

Launch access close to where you stay. A dedicated rigging area ready to go. Clear communication before guests arrive. A small group of riders who understand why they’re there.

Adventure Travel Company grew out of that idea. Not a rental house. Not a lesson package. A purpose-built environment for riding, learning, and meaningful time on the water.

Craig Aasen kiteboarding at Cape Hatteras
The Kite Journey

My Journey Into Kiteboarding

Like most riders, I started out just trying to figure it out.

Over time kiteboarding became the thing that shaped how I travel and where I spend time.

Cape Hatteras quickly became one of those places that kept pulling me back. It’s one of the rare wind destinations where beginners, progressing riders, and experienced kiters can all ride in the same week and still find the conditions they need.

If you spend enough time there you begin to understand the rhythms of the place — the wind patterns, the launches that work in different directions, and the weeks when everything seems to line up.

That local experience eventually turned into something larger: designing an environment where other riders could experience the same kind of week without spending half their time solving logistics.

The Design

What the Experience Is Designed to Do

Adventure Travel Company experiences are intentionally structured around one idea: remove the friction that gets in the way of a great week on the water.

Launch access is simple. The house environment is calm and organized. The group size stays intentionally limited. And the week is structured to make good use of changing wind conditions.

Guests ride on their own schedule, learn through certified instructors if they choose, and spend their time focused on the experience rather than the logistics.

It’s a hosted environment designed specifically for wind sports.

The Philosophy

The Philosophy Behind It

I don’t promise perfect wind. No honest kite host does.

What Adventure Travel Company is designed to do is make good use of whatever conditions show up.

The house, the launch access, the structure of the week, and the host presence are all built around that reality. When the wind is on, you’re already where you need to be. When it’s not, you’re still in an environment where the week feels worthwhile.

That idea sits at the center of everything we build.

We design experiences that remove friction and uncertainty so guests can focus on meaningful time, real progression, and a great week on the water.

The Hosting Model

A Hosted Environment

Adventure Travel Company experiences are hosted environments. Each week includes a dedicated host whose job is to help keep the experience running smoothly — from understanding local conditions to maintaining the rhythm of the house and helping guests make the most of their time.

Sometimes that host is me.

As the company grows, you’ll also see trained hosts running weeks using the same structure and playbook that the experience was originally built around.

The goal has always been bigger than a single person hosting trips. The goal is to build an environment that works.

Ready to see what a week looks like?

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